Latex 42 Privacy Policy

Latex 42 is committed to providing quality services to you, and this policy outlines our ongoing obligations to you in respect of how we manage your Personal Information.

We have adopted the Australian Privacy Principles (APPs) contained in the Privacy Act 1988 (Cth) (the Privacy Act). The APPs govern the way in which we collect, use, disclose, store, secure and dispose of your Personal Information. A copy of the Australian Privacy Principles may be obtained from the website of The Office of the Australian Information Commissioner at www.aoic.gov.au.

What is Personal Information and why do we collect it?
Personal Information is information or an opinion that identifies an individual. Examples of Personal Information we collect include: names, addresses, email addresses, phone numbers, IP addresses, and device identifiers.

This Personal Information is obtained in many ways including interviews, correspondence, by telephone, by email, via our website www.latex42.com.au, and automatically through cookies and tracking technologies when you interact with our online store.

We collect your Personal Information for the primary purpose of providing our services to you, processing ecommerce transactions, providing information to our clients, and marketing. We may also use your Personal Information for secondary purposes closely related to the primary purpose, in circumstances where you would reasonably expect such use or disclosure. You may unsubscribe from our mailing/marketing lists at any time by contacting us in writing or clicking the unsubscribe link in our emails.

When we collect Personal Information we will, where appropriate and where possible, explain to you why we are collecting the information and how we plan to use it.

Cookies, Pixels, and Third-Party Tracking
Our website uses cookies, pixels, and other tracking technologies provided by third parties such as Google, Meta (Facebook/Instagram), and TikTok. These technologies automatically collect data about your device, browsing actions, and interaction with our store.

We use this data to:
* Analyze website traffic and user behavior to improve our online experience.
* Deliver targeted advertisements on third-party platforms (remarketing and targeted video advertising) based on your past visits to our site.
* Measure the effectiveness of our social media and search advertising campaigns.

You can opt out of targeted advertising by managing your browser's cookie settings, or by visiting the opt-out portals provided by the Digital Advertising Alliance or your specific Google, Meta, and TikTok account settings.

Shopify Network Intelligence and Fraud Prevention
As a merchant on the Shopify platform, we share transaction data, device characteristics, and IP addresses with Shopify. Shopify uses this data collectively through its Network Intelligence systems to detect potential fraud, verify transactions, and protect our store checkout from malicious activity. This data processing is essential for the secure fulfillment of your orders. You can find Shopify's Consumer Privacy Policy here

Sensitive Information
Sensitive information is defined in the Privacy Act to include information or opinion about such things as an individual's racial or ethnic origin, political opinions, membership of a political association, religious or philosophical beliefs, membership of a trade union or other professional body, criminal record or health information.

Sensitive information will be used by us only:
* For the primary purpose for which it was obtained
* For a secondary purpose that is directly related to the primary purpose
* With your consent; or where required or authorised by law.

Third Parties
Where reasonable and practicable to do so, we will collect your Personal Information only from you. However, in some circumstances we may be provided with information by third parties (such as payment gateways, shipping carriers, or marketing platforms). In such a case we will take reasonable steps to ensure that you are made aware of the information provided to us by the third party.

Disclosure of Personal Information
Your Personal Information may be disclosed in a number of circumstances including the following:
* Third parties where you consent to the use or disclosure; including third-party service providers who assist us in operating our online store, processing payments, and delivering marketing communications (which may involve data transfer and storage on secure overseas servers, primarily in the United States and global data centers utilized by our advertising partners); and
* Where required or authorised by law.

Security of Personal Information
Your Personal Information is stored in a manner that reasonably protects it from misuse and loss and from unauthorized access, modification or disclosure. Online payment transactions are processed securely through SSL-encrypted, PCI-compliant third-party gateways.

When your Personal Information is no longer needed for the purpose for which it was obtained, we will take reasonable steps to destroy or permanently de-identify your Personal Information. However, most of the Personal Information is or will be stored in client files which will be kept by us for a minimum of 7 years.

Access to your Personal Information
You may access the Personal Information we hold about you and to update and/or correct it, subject to certain exceptions. If you wish to access your Personal Information, please contact us in writing.

Latex 42 will not charge any fee for your access request, but may charge an administrative fee for providing a copy of your Personal Information. In order to protect your Personal Information we may require identification from you before releasing the requested information.

Maintaining the Quality of your Personal Information
It is important to us that your Personal Information is up to date. We will take reasonable steps to make sure that your Personal Information is accurate, complete and up-to-date. If you find that the information we have is not up to date or is inaccurate, please advise us as soon as practicable so we can update our records and ensure we can continue to provide quality services to you.

Policy Updates
This Policy may change from time to time and is available on our website.

Privacy Policy Complaints and Enquiries
If you have any queries or complaints about our Privacy Policy please contact us at:

Latex 42  
enquiries@latex42.com.au